There are “comfortable” podcasts (everyone sitting on a couch in the garage), and there are “professional” podcasts.  The comfortable type are often unfocused, and the professional kind can be stiff.

But there’s no reason you can’t have both.  We just have to give your guests a relaxed atmosphere, keep the communication flowing, and keep the quality high for listeners.

Your brand has a sound, and nowhere is that more evident than on your company podcast!